Deepika Padukone has always been a champion for creating awareness for women-oriented issues. Her persona has inspired her latest campaign for a soap brand she endorses. She recently shot for it at Mumbai’s Filmcity.
Says a source, “The core idea is that even though she is an extremely established and successful actor she is so grounded, despite her fame and stardom. She treats her staff as equals and doesn’t differentiate between the men and women in her team. The creative team sketched this concept after interacting with her. They conducted a session with Deepika and came out with this particular thought as their pitch for the campaign.”
